Saturday, July 5, 2014

Donors Give More When They Have a Sense of Belonging

With the rise of behavioral economics, my profession is no longer so fixated on the theory that people are relentlessly selfish, striving only to maximize their own pleasure. We know, for example, that work is not just eight daily hours of suffering that people endure to make money for their own benefit. People actually like to work if they see meaning in it, and they can be generous with their money, too.

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